SEO Expert based in Tokyo, Japan

👋🏻… My name is Kazu Nakazawa

A Tokyo-based SEO expert who has been doing SEO in Japan for 5 years. I help startups and small businesses grow using advanced SEO and digital marketing strategies.

About me


Hi, I’m Kazu Nakazawa, and I am a Filipino-Japanese living in Japan since 2005. I am an SEO consultant based in Tokyo, Japan.

I personally don’t believe in one-size-fits-all when it comes to search engine optimization. Every website has a different business model, audience, and purpose, and it’s essential to understand what motivates and drives your audience.

My mission is to give you an in-depth analysis of what your website is doing right, what it’s doing wrong, and how you can move forward. With a thorough understanding of SEO and current online marketing trends, my advice is designed to achieve your ultimate business goals.

“White Hat” SEO services provided by professional Tokyo SEO Expert

We don’t guess, assume, or hope for the best with your search engine optimization. I develop my strategies around thorough research and scientifically tested data. And we prove our results every time. Some SEO agencies just want to mislead you with theories and jargon. I want to see you succeed. As an SEO specialist, I analyze every aspect of business, website, and customer base before crafting a custom strategy that’s based on hard data, so we know it’s going to get you the best results.

What is search engine optimization (SEO)?

SEO, which is more commonly known as search engine optimization, is a strategy for increasing website traffic through organic search results. The result of hiring Tokyo SEO services is that your site will continue to gain more qualified traffic, and the amount of traffic will increase.

As a fundamental part of SEO, at its core, it helps people achieve their goals. To use search engine optimization services to help your brand be found by users looking for services you provide, you need to understand how people think when they search for answers on the Internet and analyze how people use language.

With SEO services on your side, you can structure your page in a way that search engine crawlers would be able to understand. As a result of this structure, when a user searches for a query relating to your website, the search engine will display your site on its search engine result page (SERP).

SEO Tokyo – Get the search engine ranking you deserve!

It doesn’t make much sense for a Tokyo SEO agency to help their clients if they can’t rank their own company on the first page of the search results.

You are on this page because you were searching for “Tokyo SEO experts” or “Tokyo SEO specialists.” Are you interested in knowing how I know? I practice what I preach and put my money where my mouth is when it comes to SEO effectiveness in Tokyo. Just imagine the benefits I can offer your business if I can outrank some of the significant Tokyo digital marketing companies.

I used the same techniques that I implement for clients when optimizing this page for SEO services in Japan. As a consultant and specialist, I am passionate about what I do, and I spend all of my time (and free time!) understanding what content ranks. 

What is SEO Audit?

The term “SEO audit” has become somewhat of a buzzword in the business world. Sadly, many SEO consultancy services, even those that declare that they perform a comprehensive audit, hide that they use automated tools and tools that provide very little usable information.
The auditing I provide goes much deeper than other companies. I understand that when our clients decide to hire an SEO consulting business, they want to receive feedback from real-life experts rather than rely on a machine-generated report.

Yes, I certainly use the most up-to-date technology that is available. Still, the audits are done by myself, who takes the time to understand what your company is all about and your current Digital Marketing situation, giving you a complete picture of what is working and what isn’t well.


I must have an in-depth look at your content and look for any problems that are present. After all, search engines look for when they find, evaluate, and rank websites.
In addition to the above, I will assess the overall structure of your website and go over our comprehensive 200+ on-page optimization factors list, looking for any glaring issues on your website and finding opportunities to enhance your on-page SEO.

Upon receiving all the required information, our team will outline exactly what needs to be done to complete the project and the obstacles that have to be overcome or dealt with.

A semantic analysis of the content as well as internal links optimization

In spite of the fact that most people are aware of how important SEO is, there is still a lot of confusion about it, and this is large because of the fact that over 200 factors play a major role in determining how search engines determine where a website will rank. Various updates have been made to the algorithms over time. There are some components of those algorithms that remain constant, while others have evolved to become useful new components for the purposes of ranking.

Fortunately, certain pillars of optimization never change over time, and the first step in ranking is to build an excellent website that focuses on on-page optimization. The focus of a lot of SEO discussions today is on off-page optimization and link building, yet if the on-page optimization is not done properly, all other efforts will be handicapped.

My personal approach to SEO is to view on-page optimization as a fundamental and integral component of the SEO process.

What is On-page SEO?

On-page SEO refers to the process in which you optimize individual web pages to earn higher positions in search engine results and generate more relevant traffic. The on-page part of SEO refers to both the content and the HTML source code of a page for optimizing, while off-page refers to external signals such as backlinks, social media signals, and other signals.

Why is it so important?

You could have the best content on the internet for the keywords you are targeting. However, if your on-page SEO is not optimized for those keywords, you will not be ranked on search engines. Having an on-page SEO strategy is important for search engines because it helps them better understand your website and the content within it, as well as whether it is relevant to a searcher’s query. A growing number of search engines are becoming more sophisticated, and more of an emphasis is being placed on relevance and semantics in their search engine results pages (SERPs).

A successful SEO campaign begins with keyword research

The approach I use with my clients is similar to the way Google processes keywords. Rather than selecting one-off keywords that seem promising, we select keyword themes, which provide a more solid foundation and help rank for a broader range of similar terms.

As far as keywords are concerned, I also understand that not all keywords are created equal, and we strive to find those which have high purchase intent and the highest potential to deliver an excellent ROI to our clients.

Continually optimizing for new keywords is not the purpose of running SEO campaigns, but rather to target those keywords that deliver results and bring in new customers to your business.

As well as being focused on keywords, the strategy should also be able to drive sufficient traffic, so, once again, in addition to considering potential Return-on-Investment. In addition to this, I evaluate the search volumes, trying to find a balance between targeting niche terms with a lower search volume and more general terms, which can draw a lot of visitors to your site.

Reasons why keyword research is an important aspect of digital marketing in Japan

A keyword research process refers to identifying the keywords relevant to your business and gaining a deeper understanding of how you are ranking on Google for these keywords, and understanding how you may rank for those words specifically.

Keyword research is an essential component of any digital marketing campaign. There are so many reasons behind this. I want to provide some of the most crucial reasons why this is so:

  • You understand your business and brand better when you know your keywords. What are your services or products? If you are unaware of this, identifying your keywords can help you better understand who you are.
  • You can research keywords to see where you rank, which keywords are easy to rank for, and which keywords your competitors rank for.
  • If you do keyword research, you will find out what people are searching for rather than what you think they are looking for.
  • For search engines to rank your website properly, the search engine must know what your business is. Yahoo Japan or Google will then rank you for those keywords if you target specific keywords on different pages of your website.

Any digital marketing campaign begins with keyword research, but it should be an ongoing process. Your keyword rankings must be looked at frequently to determine how you are doing compared to your competitors.

You must perform keyword research, create content and pages that target those keywords, and optimize your site. Together with several other SEO strategies, this can help drive traffic to your website and get it ranked in search engine results.

Why Should I Work With an SEO Consultant?

Now that you’ve seen how SEO can impact the online success of your website and why it’s as essential as it’s intended to be, you might be wondering whether you should try and handle SEO yourself or if you should hire an SEO expert to do it for you.

As a matter of fact, there’s a lot of material out there about how to set up a new website for SEO, so you might be tempted to save some money and do everything yourself after watching a few tutorials on YouTube.

Sadly, it is often precisely here that businesses get stuck, resulting in a loss of valuable time as well as, most important, a lot of missed opportunities for attracting new clients.

There are a number of reasons why, even if you managed to figure out how to set up SEO for a website, the amount of time and resources you would need would likely be too much for your business to deal with.

If you do not have extensive experience, there is a high possibility that you will not have everything executed perfectly, which would make it tough to attain the top positions for those keywords.

Having top SEO experts at my fingertips and a proven checklist that covers all bases helps me give my clients the best shot at success. My goal is to give you a clear understanding of what you wish to achieve out of us working together as a team, and I will provide you with a specific plan of action to achieve that goal.

While the website is being optimized for ranking on the first page of Google, you can focus on other aspects of running your business, knowing your website and SEO campaign are in good hands and prepare your business for an influx of new customers once your website ranks on page one of Google.

Technical SEO Makes Your Website More Efficient

It is important to note that Google’s algorithm ranks your website based on three factors: on-page, off-page, and technical SEO.

You will find that there are many people, mainly in the SEO field, who will tell you that creating “high-quality content for users” is the cornerstone of search engine optimization. However, it is all smoke and mirrors. When it comes to SEO, the technical side of the process is where the rubber meets the road. In the first place, high-quality content can only reach your intended audience if your website performs well for search engines. In digital marketing and search engine optimization, the phrase “If you build it, they will come” does not apply.

There are many different kinds of SEO tactics that can help optimize a website to make it more easily accessible and understandable by web crawlers. The Japanese SEO company can also help you rank better in search engine results as you offer a great user experience for your users (UX) and great content to be displayed on your website. In the world of technical SEO, one of the most important aspects of SEO is the quality content provided to the user and enhancing it through various means to give it a unique and enhanced look. However, many of the specialists in Japanese SEO companies may not explain all the technical nuances associated with technical SEO in great detail, but that does not mean that it has no importance or relevance. You must locate and work with a Tokyo SEO company with experts on staff to guide you to optimize for the specific technical SEO factors you require.

It is necessary to know the technical aspect of optimization of your website so that you can receive the right advice on how to optimize both of these parts of your website. Tokyo SEO specialists are familiar with both technical and strategic aspects of optimization, so they can provide you with the best advice about both areas. The expertise of top SEO experts can also provide you with the required reports and analysis needed to ensure your website’s technical SEO is optimized correctly. These experts can also provide you with solutions to technical SEO problems you might be facing. Although, you may have to conduct some research to identify the most qualified experts within the industry before you begin hiring one. The best way for you to accomplish this is to conduct this research in advance and hire the most professional SEO company you can afford. Several of these companies can be found in directories such as the Yellow Pages and online forums like Facebook, Twitter, and other social media websites. If you are thinking of hiring an SEO company for your technical SEO needs, make sure that you select only experienced firms.

What is a Crawl Rate?

An algorithmic crawl budget refers to the number of pages a search engine is willing and able to crawl on a particular website. Google determines it by weighing the crawl rate limit and crawl demand. Several factors, such as the speed of your pages, the crawl errors, or the crawl limit set in the Google Search Console (website owners have the option to minimize Googlebot’s crawl of their website), can affect your crawl rate limit and, ultimately your Tokyo SEO efforts. It is important to remember the popularity of your pages influences that crawl demand and how fresh or stale they are, if any.

In a nutshell, internal link appeal indicates the number of pages in your website that GoogleBot has crawled and indexed within an allocated time frame. Consequently, when we perform search engine optimization, we will identify internal linking problems and crawl rate issues for your entire website to ensure you receive the most benefit from your web design and copywriting.

What is Semantic SEO?

Essentially, semantic search engine optimization (SEO) targets a specific query phrase that produces meaningful results when there is no matching of the related terms. In essence, this refers to how the search engine algorithm is clever enough to read the user’s intent to give a relevant answer. In general, there are two types of search engines, primary and secondary. It can be assumed that the algorithms in the primary search engines will look at the first and last words of the query. The secondary search engines look at a bit more than just the middle part of the query, but they consider all of the surrounding words. Although each type of engine uses a different algorithm, they all utilize the same mathematical model.

Keywords are used in semantic SEO to develop pages that appear more frequently in search results. Search engines employ a mathematical design that is commonly referred to as PageRank. Pages that are most relevant to a particular search query appear on top of the list, which indicates that a high PageRank indicates that a page is likely to appear higher than the rest.

Tokyo, Japan SEO Expert


I am not going to lie; it’s really simple for any person on the web to call themselves an SEO specialist, yet let me explain why you should trust me to help boost your organic traffic.
I’ve helped my clients develop a robust digital marketing technique that not only assisted in raising their rankings on Google and likewise supplied valuable leads (because ROI is one of the most vital parts).
I am highly adaptable in how I work, which permits me to satisfy your particular advertising purposes.

Some customers want internal training, some desire an SEO method formulation, and others wish to implement it. I mainly function around your objectives and the budget to see that you will always take advantage of my services.
I’m always delighted to have a chat with clients to inform them exactly how they’re jumping on, along with being aggressive in my approach to do even more and make sure that they recognize the work that I’m doing. With a creative mindset, I will collaborate with your team to identify the precise way to best target your target market so that they will get the most out of the website and eventually convert and provide you with sales.

SEO Specialist Tokyo


Being a freelance SEO specialist, I enjoy assisting services of all sizes to increase their exposure online. Whether they employ me straight or gain from my looks throughout social networks, I’m always pleased when I can bring worth to a customer.

Openness is at the heart of what I do, so I will not handle tasks just for the sake of it. I wish to be invested in your business, understand how it runs, and supply the most amount of value possible. I’ve invested various years in the field, attempting multiple methods out. I can ensure that my guidance to a customer will continuously be things that I would execute myself.

Additionally, I always make sure to stay up-to-date with recent changes to the Google algorithm and changes to the SEO industry, which is why I emphasize the importance of testing new SEO strategies to see exactly how to optimize sites and make them rank better on Google. This continuous SEO screening and experimentation enables me to better understand modern, most acceptable practices within SEO so that I can assist customers in accomplishing the outcomes they prefer.

SEO Services that get real result

Website Quality Audit

The first thing a Tokyo SEO expert does is to conduct a website quality audit. There may be several reasons why your organic traffic is low. And a detailed analysis of your website will help shed some light on some of these reasons.

The issues that are checked include whether the analytics code has been installed on the pages, backlinks, technical SEO, duplicate or thin content, Google Search Console problems, algorithm updates, site penalties, etc.

After this, I will make recommendations that will enhance the user experience. After that, the site will be reviewed to meet the business objectives, both online and offline.

Keyword Research

Writing good content is perhaps the most important thing most firms do to implement SEO in their marketing campaign. Quality content can be used to increase demand for your products and services, resulting in more organic traffic to your website.

Through adherence to search engine optimization principles, Tokyo SEO experts can utilize content to reach previously untapped markets.

On-Page Optimization

The two components of your SEO strategy are on-site and off-site optimization. Both approaches are critically important to your campaign’s success, and how you rank depends largely on on-site optimization.

On-page SEO involves making changes on your website that you will be able to control, for example, optimized content, accessibility, page speed, title tags, URL structure, mobile-friendliness, keywords, etc. These are all elements that affect your search engine placement.

To build a solid foundation, you need to make sure that you focus on on-site optimization. In turn, this will improve your brand recognition, ultimately positively affecting your bottom line.

Customized Report

The two components of your SEO strategy are on-site and off-site optimization. Both approaches are critically important to your campaign’s success, and how you rank depends largely on on-site optimization.

On-page SEO involves making changes on your website that you will be able to control, for example, optimized content, accessibility, page speed, title tags, URL structure, mobile-friendliness, keywords, etc. These are all elements that affect your search engine placement.

To build a solid foundation, you need to make sure that you focus on on-site optimization. In turn, this will improve your brand recognition, ultimately positively affecting your bottom line.

Frequently Asked Questions About SEO

I charge a monthly retainer fee for my services, and that fee is built upon the number of hours spent on your website over the life of the campaign. Those hours are then amortized into monthly amounts.

Everyone does SEO differently, but there are basic elements that need to be included in any SEO process.

An SEO audit will be carried out to identify each site’s strengths and weaknesses. I can take a technical or off-page approach.

Once the audit is complete, we can start making changes right away to ensure top rankings and traffic.

Accordingly, the process from here varies depending on the site, which is why it is crucial to recognize that the SEO process is not always linear, in the sense that different factors can be taken into account at different times.

Search engine optimization is the best method of making your business more visible online. SEO strengthens your brand and makes your business easier to find online.

Search engine optimization is one of the best ways to make your business more visible online. SEO strengthens your brand and makes your business easier to find online.  A solid SEO strategy will lead to more organic traffic, more leads, higher conversion rates, and, ultimately, more sales.

By improving your website’s visibility, SEO can help you reach more audiences and improve brand awareness.  For businesses, SEO helps them get found organically through search engines.

SEO is a cornerstone of marketing strategy that is beneficial to any business, no matter how small or big. This is why your business must take advantage of the power of digital marketing, specifically SEO, to help your business grow naturally online.

SEO is an integral part of digital marketing. Search Engine Optimization allows you to ensure that your website is as accessible as possible for search engines.  

It makes your website more visible and gets you more traffic. The more traffic your site gets, the more opportunities you have to convert them into customers, and that in turn increases sales.  

SEO is a long-term strategy that takes a lot of time to produce results. You should consider hiring an SEO expert or agency once you have the website ready.  

SEO is definitely a long-term game plan, but when you’re at the top of Google, it’s pretty much the same as free advertisement. SEO results can vary depending on the industry, so we need to analyze things like competition and keyword difficulty.

Many SEO experts and agencies will tell you it takes 3 to 6 months before you start seeing results, but it’s important to keep in mind that SEO results pick up over time. Whatever results you get should be much better than what you get after a year.

I do not guarantee results. Any freelancer or agency that does so, please proceed at your own risk.

Search engine optimization is the process in which your website is optimized so that it appears higher in search results.

Search engines use an extremely complex algorithm that changes continually. Anyone who claims this algorithm is guaranteed is not doing his or her job responsibly.

I ensure to position your website in the best possible position for results. If you review the results I have achieved for previous clients, their recommendations, and our presence across the industry, you will find that the quality of my work speaks for itself.