Do you find yourself looking for specific resources to help you dominate local SEO? Good! I got you covered. In this blog, I will teach you how to dominate local SEO and explain some of the tricks that will help you dominate local search results for your market. Like most things in life, local search is hard. It takes time, effort, and many business owners are surprised to learn that it also takes a significant financial investment to compete. For years, the only way for local businesses to compete on the internet was to operate a robust, dynamic website that included as much information about the company as possible and could be easily found on search engines. Generally speaking, this meant the website had to be built and maintained by a professional SEO.
What is Local SEO?
If you own a local business, you can get more customers by optimizing your business listing on Google Maps, which is called local SEO. But what is it? Local SEO is the process of optimizing your business listing, so it shows up on the map and in the local three-pack on Google when someone searches for your business. Many different factors influence the local result rankings on Google Maps, but one of the most important ones is the online reviews. Online reviews provide an objective opinion about your business, and they help people to make their decisions about visiting your business or not.
Optimize title and meta description
Over the years, SEO (Search Engine Optimization) has evolved into a much more complex practice. It used to be that if you had a website, it was enough to generate tons of content and include meta tags and descriptions in a way that would make Google happy. SEO is a lot more involved; there are several steps you can take to improve your rankings, and the way you optimize your content for search engines is just one of them. Blog Opening: Title tags and meta description tags are some of the most critical factors for SEO ranking success. And yet, they are often neglected by content creators. In this post, we will discuss how important they are and what you should know about them.
Organic search engine traffic can improve ROI over traditional forms of paid media and certainly improve upon PPC. There is no question that a solid SEO strategy is more cost-effective than PPC. For example, it takes about $250 to get a visitor via PPC from a national network. Most clicks from national networks are from people who are not ready to buy. It costs about $500 to get a local click. These clicks are from people who are more likely to buy, but the traffic quality is still not that great. However, an SEO strategy has an average conversion rate of about 6.8% and is targeted to local markets.
It is a very common mistake when people are optimizing their local landing page, and they forget to update the title and meta description. It can cause a big problem in the local ranking, so it is good to double-check your local landing page.
Create and optimize your Google My Business
Google My Business is a free, easy-to-use tool that helps you manage your online presence across Google, including Search, Google Maps, Google+, and Google Business Photos. It provides a single dashboard that shows you how potential customers are finding your business and how they get in touch with you online. It helps you manage your online presence and make your business more visible to customers online. Post Body: Claim Google My Business and optimize. A Google My Business account automatically includes your company name and address, a business description, operating hours, and photos from your website. It also allows you to create a virtual business card, add additional business photos, create categories, and add special offers and services.
If you’re serious about your online reputation, you should invest time in creating and optimizing your Google My Business Page. The people who find you through Google are more likely to convert into customers. This is because they’re actively looking for your business rather than just browsing for a new company to do business with. But there’s one crucial thing you need to do before you start optimizing your page. Namely, you need to add photos of your business. Why? Because images attract the eye and make your listing more inviting. You can also use images to showcase certain features of your business, such as an interior or a product.
Target long-tail keywords
Do you run a local business in Tokyo? If so, you’re likely looking for ways to attract more local customers. One great way to do this is to optimize your website for long-tail keywords. By doing so, you’ll be able to tap into a larger portion of the local search market and attract more of the people who live in the area.
The best way to improve your ranking in Google search engine for some local keywords is to create topic pages for long-tail keywords. These pages will help your site to get more backlinks and traffic. For instance, let’s say your business sells matcha. You can create a blog post that talks about matcha. Keyword variations for this would be:
- Authentic Japanese Matcha
- How to drink matcha tea for weight loss
- What does matcha taste like
These are just a few ideas of long-tail keywords, and there are thousands of variations out there.
We all know that long-tail keywords can help your website rank in the local search results in Google. It is estimated that 75% of all online search engine queries are long-tail keywords. Yet, many of us neglect looking into the long-tail keywords that are relevant to our business. Every time a new page is indexed on your website, you have an opportunity to get more exposure to your business and get more traffic. If you have a brick and mortar business, you can also get more customers in your door as a result of your search engine rankings.
Add photos to your Google My Business
Are you a business owner that runs a bricks-and-mortar business? Are you trying to increase your online presence? Then you should start including photos of your business on Google My Business. These days, pictures of your business on Google My Business are as important as having a website for your business.
Photos are an essential part of most local businesses’ marketing strategies. That’s why Google added the ability to add photos to your Google My Business page last May. After adding your photos, Google will be able to incorporate them into your local business listing in their search results.
Photos have always been effectively the currency of the internet. They are the things that make people want to click on links and the reason why most local businesses are not showing up at the top of search results on Google. The new local search results have a recent photo carousel at the top, which is now the most critical piece of real estate on the internet. The local business photos will show up more extensive than the map pins. You’ll need to have your real images in place, and they must be more than just a logo. They need to be specific, and they need to be high quality. Avoid using stock photos if you can.
Create citations and online business directories
As an online business owner, you are likely aware of the importance of search engine optimization. One of the first steps in any SEO campaign is to create a strategy for reaching out to local business directories and online citation sites. These sites are critical for local SEO. They help your business get found in local search and also allow you to add your business to business directories so people can find you online.
Keep your NAP (Name, Address, Phone number) information consistent.
The most crucial part of your online marketing is your online identity, including your business name, physical address, and phone number. If you were a customer trying to find a business, you would want to make sure you know exactly who you are dealing with. A consistent NAP across many online profiles will make it easy for customers to find you and make it easier for search engines to index you.
Target local keywords
Google has said a lot about local search in the past few months. In 2014 local search was about 10% of all Google searches, but by 2017 it will be about 25%. So what does this mean to you as a local business? To put it simply, if you are not on page 1 of Google for your local keywords, you are not getting the same amount of local search traffic as your competitors. If you have a local business, you should be thinking about what keywords you want to target. These are the keywords that you want your business to be found for when people are searching for local products and services on Google.
Keyword research is one of the most critical parts of any SEO campaign. You can’t grow your traffic without knowing what search terms your audience uses to find you. (Sounds obvious, but it’s incredible how many companies don’t do this.) The keyword research process is pretty straightforward: find the right keywords and then figure out how to rank for them. But if you’re new to keyword research, you don’t want to waste a lot of time doing research that ultimately proves fruitless.
Mobile-optimized your site
If you have an online business, you probably want to make sure that your website is optimized for mobile. A mobile-optimized site is a website that displays correctly on a mobile device. Mobile websites are different from traditional websites because the content of the site is modified to fit the screen size of a mobile device. Regular visitors to your site are probably a combination of both desktop and mobile users. You may want to make sure that their experience is consistent with whatever device they use to access your site. Mobile-optimized sites are rated as the best and most effective ways to create a web presence for your business, and that’s why a lot of companies have turned to them. The reason mobile-optimized sites are better is that this is how you will be searching for them on search engines. If you are not mobile-optimized, you will not be ranked as high as you would if you were mobile-optimized. Nowadays, mobile devices have become an inseparable part of our lives. According to statistics, 60% of local searches are made on mobile devices! Suppose you are planning to start a new business and hoping to get your company noticed by people in your area. In that case, it is important to keep in mind that you should strive for a mobile-optimized website. That way, you will have a better chance of your website being properly ranked in local search results on mobile devices like smartphones and tablets.
Get Google My Business reviews.
With the introduction of Google My Business, Google has made it easier for businesses to collect reviews and get verified badges. Yet, as many have experienced, it’s still hard to get your hands on these badges and getting reviews. Reviews have become a key element in online searching. Today, more and more people are looking at reviews before doing business with someone. Google My Business Reviews are one of the best ways to improve your local rankings.
One of the most essential tasks in marketing your business is getting reviews. Reviews are critical because they show that your business has actual customers. Businesses without customer reviews are suspect in the eyes of the customer. They think that there is no one with real experience using that business. The review is also critical because it can be an indicator of quality. If your business has a lot of positive reviews, it can be an indication that your business is of good quality. However, if your business has a lot of negative reviews, it may be an indication that your business has a problem.
Look into location pages.
Do you own a local business like a restaurant or a shopping center? Are you looking for ways to get more people to visit your shop or restaurant? If yes, then you should consider creating a local page for your business. With a local business page, you can highlight your products and services your business offers with a map.
As you probably already know, Google’s search algorithm has evolved a lot over the years. One particular area of interest has been local search. Google has been working hard to make sure that local businesses get the most visibility on their search engine. But what are the most effective strategies for local businesses to use? A great place to start is by looking at location pages. These pages are an easy way to tell Google, “Hey, I’m a local business!”.
Entering a keyword into a Google search box and pressing enter could lead to different results, depending on where you are right now. If you search for coffee shops in Tokyo, you will get different results than if you search for coffee shops in Saitama, which is a neighboring city. Searching for coffee shops in Saitama may also bring back different results than if you search for coffee shops in Tokyo. Since the Tokyo area has a number of smaller suburbs, you may be able to get more targeted traffic by focusing on a smaller geographical area.
Use local structured data mark up
You’re probably already familiar with “rich snippets,” the search engine optimization (SEO) technique that adds structured data markup to your web pages to make them easier for search engines to find. In a nutshell, rich snippets are snippets of structured data (e.g., a person’s name, an event date, a product price) that search engines can use to create richer search results. When search engines find markup on a web page, they use it to create results with additional bits of information that can help you stand out from the competition.
Roughly a year ago, Google said that they would start using Structured Data on websites to local index businesses. Since then, we have seen many SEOs and companies that were not following this change began to lose their local search presence, especially in places where they have a physical presence. While Google is taking over the world through its own products, people are still using Bing and Yahoo for their search needs.
Final thoughts on dominating local SEO
If you’re still not sure how to do local SEO or how it can help your business, let’s look at some of the benefits of local SEO. Suppose you are a business in the area. In that case, you are already aware of the importance of having customers in the place. If you are a national brand, then local SEO can help you reach out to the local market, which has more potential customers. In this case, you can even go as far as get the local business listings done and have a great chance of getting the results you want.
As our Local SEO Checklist shows, local search marketing is no easy feat. Many moving pieces have to come together just right for you to have a real shot at ranking highly in the search results and driving new customers to your business. But suppose you have a good local SEO strategy. In that case, you can beat out the competition, dominate local search rankings, and drive more business to your storefront.
There are several factors that go into local SEO, from your physical address to the metadata of your website to your customer reviews. But, for us, the most important factor is the strength of your website. A website that’s optimized for local marketing will do an excellent job of delivering your business’s information to prospective customers.